In today's world of increasing uncertainity, regulatory compliance, failed deliveries on commitments, customers are bearing you on risk first and value later.
Who or what among my options is the least risky? Can manage my risks best? Can manage my organisational risks best?
These are top of mind compared to value and RoI for simple reason that no one faces a regulator, auditor , scrutiny for lower value/RoI delivered.
Is your risk proposition stronger than your value proposition?
