'Express' Elevator Pitch

Micro blogging,popularised by twitter limits your communication to 140 characters.

Content acesss on mobile phone has limited screen space.

Google Ads have tight character limits.

Information overload from smart phones,web,email and TV limit our ability to retain information.

Can you communicate your business value proposition in less than 140 characters?

welcome to the world of 'Express Elevator pitch'!

Posted from moBlog – mobile blogging tool for Windows Mobile

Blogging from my mobile phone

This is a test post for mobile blogging.please scroll down for my posts.

Posted from moBlog – mobile blogging tool for Windows Mobile

Mediocrity in Marketing

One of the characters in Dilbert Comic strip says," after many years in my life, I realized that I am born with no specific skills. So I ended up in Marketing!"

Jokes apart, I strongly feel that marketing is an area that gets more bad mouthing than it deserves.

Unlike a Production executive who needs to ensure that his/her staff follow the procedure manual to deliver output with least deviation, a marketing executive does not have the same luxury!

There is no process manual that guarantees $X sales! There is no guarantee that what worked for winning a customer will work for the next.

This makes it an exciting area that forces you to reinvent yourself every day!

I agree that learnings from previous success need be institutionalised to make it repeatable and scalable.But let that not blind you to believe that it will repeat success.

I also warn you against people wanting you to apply brute force on the same old idea ,'hoping' for success. Doing 'more' of the same will not get you 'better' results! It might get you the 'same' results 'many ' times!

The fight against marketing mediocrity for better results is not easy. All the best!

My recommended plugins to increase your On-Line productivity

Based on my anti-climax experience with Google Chrome, I recommend the following browsers

PC/Laptop - Mozilla Firefox

Mobile - Opera Mini

Having experienced IE,Safari,Chrome and Firefox, nothing comes close to Firefox in terms of 'extendability' and higher productivity.

With the browser question resolved, here are my recommended plug-ins on Firefox and why you need them:

1. Add to Search Bar : You can now add any search on any site directly to Firefox. e.g. if you want to search New York times movie reviews, go to NY times movie review page, click into the seach button, right click and add that search to your browser. From now on, your browser search window can throw up results from NY movie reviews.

2.Cooliris: Is there a better way to view search results for images and videos? Try it

3.Foxclocks: For all those global citizens working across timezones, this is a godsend. Add real time clocks to your browser status bar , in an unobtrusive way.

4.Google Preview: You vaguely remember the site you went to and how it looks? Now all search results come with thumbnail views of the page.

5. Morning Coffee: Opens all your favorite pages ,in one click

6. Webmail Notifier: As you are browsing, this keeps track of your web mail boxes and lets you know when the mail arrives. You click on the icon and your relevent mail box opens.

7. Score Watch : Live Cricket scores on your browser status bar. Most unobtrusive way to keep track of your favorite game!


You can find all these plug-ins at

https://addons.mozilla.org/en-US/firefox/