One of the characters in Dilbert Comic strip says," after many years in my life, I realized that I am born with no specific skills. So I ended up in Marketing!"
Jokes apart, I strongly feel that marketing is an area that gets more bad mouthing than it deserves.
Unlike a Production executive who needs to ensure that his/her staff follow the procedure manual to deliver output with least deviation, a marketing executive does not have the same luxury!
There is no process manual that guarantees $X sales! There is no guarantee that what worked for winning a customer will work for the next.
This makes it an exciting area that forces you to reinvent yourself every day!
I agree that learnings from previous success need be institutionalised to make it repeatable and scalable.But let that not blind you to believe that it will repeat success.
I also warn you against people wanting you to apply brute force on the same old idea ,'hoping' for success. Doing 'more' of the same will not get you 'better' results! It might get you the 'same' results 'many ' times!
The fight against marketing mediocrity for better results is not easy. All the best!
Jokes apart, I strongly feel that marketing is an area that gets more bad mouthing than it deserves.
Unlike a Production executive who needs to ensure that his/her staff follow the procedure manual to deliver output with least deviation, a marketing executive does not have the same luxury!
There is no process manual that guarantees $X sales! There is no guarantee that what worked for winning a customer will work for the next.
This makes it an exciting area that forces you to reinvent yourself every day!
I agree that learnings from previous success need be institutionalised to make it repeatable and scalable.But let that not blind you to believe that it will repeat success.
I also warn you against people wanting you to apply brute force on the same old idea ,'hoping' for success. Doing 'more' of the same will not get you 'better' results! It might get you the 'same' results 'many ' times!
The fight against marketing mediocrity for better results is not easy. All the best!
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