This post is to all those who are figuring out what to say to a B2B prospect.
Here is a low down on the prospect:
S/He is extremely busy/overloaded with mails/phones/work and may not necessarily be looking for help from you.
Given a choice, the prospect would not like to change things but complete whats on his/her plate.
Prospect would like his/her image in the organisation to go up.
Now lets analyst the impact of each of these to our message:
- Do not bore them with your offerings. They care a damn.
- Do you know whats bothering them NOW? Else dont bother contacting
- Does your offering become a solution to their CURRENT PROBLEM?
- Can you convey this in 3 lines or LESS?
- WIll this improve his/her image in the organisation?
Check your message against this list.
Good luck with your messaging.
