Wednesday, February 3, 2010

What Customers want

This post is to all those who are figuring out what to say to a B2B prospect.

Here is a low down on the prospect:

S/He is extremely busy/overloaded with mails/phones/work and may not necessarily be looking for help from you.

Given a choice, the prospect would not like to change things but complete whats on his/her plate.

Prospect would like his/her image in the organisation to go up.

Now lets analyst the impact of each of these to our message:

- Do not bore them with your offerings. They care a damn.

- Do you know whats bothering them NOW? Else dont bother contacting

- Does your offering become a solution to their CURRENT PROBLEM?

- Can you convey this in 3 lines or LESS?

- WIll this improve his/her image in the organisation?


Check your message against this list.

Good luck with your messaging.

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