Positivity and Perseverance

"When you are searching for honey , you must expect to be stung by bees!"

Honey is sweeter when it the path to get it is tougher and is ridden with obstacles.

Many careers and jobs need the two qualities in the title to become successful.

Whether you are trying to create a new product/offering to differentiate, whether you are trying to crack open a customer account , whether you are trying to find the right job that satisfies you, whether you are trying to reach any goal worth pursuing....

Most often you would come across surprises, failures, obstacles, rejections, criticisms and so on....

Easiest reaction is to get demotivated, blame yourself, personalise failure, blame it on the world, give up.....

Pretty much every successful actor got rejected for roles early. Many successful executives have been fired from their companies. Most artists have seen failures as often as they see the sunrise.

Examples: Steve jobs ( fired from Apple), Amitabh Bachchan ( rejected by All India Radio), Sports team captains ( crucified for every failure), Film actors who struggle so much for their first break....

How did they react to these?

The famous names we hear today have all dusted up, changed course, altered their ideas, tried something differently and fought another day.

'Positivity and perseverance'   - truly valuable traits!

Staffing sales and marketing positions

When you need to recruit /position someone for a sales and marketing role, it might be helpful to keep in mind the following:

- Unlike many other functions, the magic formula of skills for success is unknown in sales and marketing. Can you describe what skills you need to be an ace salesperson who always achieves?

- As an external and internal facing function, S&M needs more all rounded skills than many other functions. It might be that the person may have 50-60% of the skills and the rest have to be developed or mentored.

- Every role in sales and marketing can be linked to organizational goals . This linkage is critical else some of the roles may remain side-liners ( with the danger of elimination in times of trouble)

- Since there is no SOP ( Standard Operating Procedure) for many of S&M activities, which change with customer,market,business situation etc, the roles need continuous mentoring and monitoring.

- Look for people who have a bent of mind to continuously learn and have tolerance for frustration. Both are key to success in sales and marketing.

Good luck in building your sales and marketing teams!