When you are thinking of a new business idea, new way of doing things, new project or new anything, let the power of thought and abstraction be not limited by your senses! They operate at a much lower level of creativity and flexibility and would only constrain.
Ground breaking ideas may not have come through a simple process while the output may be simple. Senses are based on the laws of evidence while the ideas are not. Not every hypothesis is a fact to start with. But that should not limit you from creating such hypotheses. They may not appeal initially to the evidentiary world.
Put simply, don't do the mistake of justifying to conventional senses when you are ideating.
They should come much much later!!!