Taste, convenience, compactness, easy to handle.....
Crisps are the most favorite in the business world as well. Not the food item. With shorter attention spans, shorter performance windows ( quarter or less), shorter product cycles, shorter customer loyalties etc, all stakeholders in business are now able to absorb things in bite sizes only.
All the digital channels and media demand things to be simpler, shorter and quicker.
Can your messages, business ideas, project plans, decision support communication get as crisp as those you eat?
Anything more complex takes longer to implement, harder to measure, costlier to resource and more likely to fail.
No wonder crisps are world favorites!!!
