Its the question that starts the quest into the hitherto unexplored. But why is answer not important? Because there are (atleast) three answers to each question. The Easy, The Urgent and The Right Answer.
Undeniably asking the right question is the most impactful. It opens up areas unexplored, breaks the stereotypes, provides the purpose and motivation. Now let us look at the 3 answers.
The Easy answer: This is the most convenient, easiest and the one with least discomfort. It panders to our routines , familiarity and conventions.
The Urgent answer: This is the answer that we can get to with the least effort , time and pain.
The Right answer: This answer is the right answer thats certainly not easy, not necessarily comfortable , not something you are prepared for, not something that can come quickly. But its the truth.