Fighting 'Price Pressures' from customers

I am yet to come across a marketer who does not face 'price pressures' from customers.

Customers demanding lower prices,leninent terms, freebies, favors....

relentless competition keeps you awake at night....

Increasing product/service costs....

How do you still achieve the famed 'Profitable Growth'?

How about approaching this issue from a different end?

- Instead of trying to get a good price from the customer, why not 'find' customers who will pay you a 'good ' price?

Someone suffering chest pain will not hesitate to pay the price to a cardiac specialist, while someone with hypertension finds the cardiac specialist 'costly'.

If you are a cardiac surgeon, focus on reaching out to those with chest pain, not those who are just hypertensive.

Try finding those prospects who are in 'serious pain' and need you 'desparately'?

Chance are price is not the first thing on their mind!