Tuesday, October 7, 2008

Applying Advertising principles to our daily lives

I am sure many of you have heard the phrase ' Cut through the clutter'.

I have heard this used by Advertising executives/media planners to see how their client's message gets heard above the noise created by competition/information overload.

Why is this not applied in real life?

Why do we get into long winding sentences, wrap our messages with polite,flowery language? - In the end , the listener is wondering what you are trying to communicate.

People may consider you blunt, but 'cutting thru clutter', takes you quickly to the key message and gets things done quickly. You can filter out the 'bull' fast and manage your time better.

- When listening, try figuring out the key message ( 5-8 words)

- When talking, give this key message quickly ( 5-8 words)

In today's world of info-overload ( web/TV/mobile/mail), your bluntness to get to the point quickly will be highly appreciated.

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