Let me wish you a 'peaceful' 2009!
Here are some thoughts that might help you market during recession.
1.Relationships: Nothing is more important during this period. If you know the right people and they value your relationship, they can guide you to where the spend is and help focus your marketing efforts. Here's the dampener: You cannot think of CREATING relationships ONLY when you need them most! I hope you have been nurturing those ,even before recession!
2.Segmenting: No recession effects the entire economy the same way. Have you looked at segments which are unaffected/growing during these times? Who is likely to grow most during these times? Which markets/geographies/verticals/categories?
3. Fundamentals: Now more than ever, you need to focus on your business fundamentals/basics. If there are issues with those, recession is not the factor hampering your growth. While the world gets carried away by CNBC, make your basics stronger so you become the preferred choice.
4.Account Based Marketing: Have you exploited all that you can , within your existing relationships? Have you up sold/cross sold? Can you make new offerings to help them achieve during these tough times?
These are times that separate men/women from boys/girls. All the best and have a great 2009!
Here are some thoughts that might help you market during recession.
1.Relationships: Nothing is more important during this period. If you know the right people and they value your relationship, they can guide you to where the spend is and help focus your marketing efforts. Here's the dampener: You cannot think of CREATING relationships ONLY when you need them most! I hope you have been nurturing those ,even before recession!
2.Segmenting: No recession effects the entire economy the same way. Have you looked at segments which are unaffected/growing during these times? Who is likely to grow most during these times? Which markets/geographies/verticals/categories?
3. Fundamentals: Now more than ever, you need to focus on your business fundamentals/basics. If there are issues with those, recession is not the factor hampering your growth. While the world gets carried away by CNBC, make your basics stronger so you become the preferred choice.
4.Account Based Marketing: Have you exploited all that you can , within your existing relationships? Have you up sold/cross sold? Can you make new offerings to help them achieve during these tough times?
These are times that separate men/women from boys/girls. All the best and have a great 2009!
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