With 'twittered' work/life, everyone is too busy chasing today's goals , texting,tweeting,short mails,short telecons....
As we do this, the tectonic plates are shifting right under our feet. Web is taking over traditional marketing, Competition is not just global, but growing exponentially, deals are happening/breaking for reasons never comprehended earlier.
While managing all this is not easy, my suggestion to you is not to forget the importance of creation while running on 'maintenance'.
Let me explain.
What we do for today is maintenance.
What we do for tomorrow is creation.
In life/work, both have their importance. More so in the current context, when you take lessons on communicating in 140 characters or less.
If you dont spend atleast SOME of your time/energy/resources on creation, what you are doing for maintenance today may not exist tomorrow.
Maintain AND Create.
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