Everyone who needs their place under the sun , needs a story thats different, relevant and interesting. The same applies to marketing.
How are you not a 'me-too'?
Are you just latching on to the latest 'buzzwords' or 'hype words' or do you have a story that nobody else in the market place?
A Groupon story of 'local discount deals' quickly gets copied by LivingSocial.com .
A 'Harvard Connection' story is better executed by Facebook which kills Myspace on its way.
A 'Your body is your Game Controller' story brings 'Kinect' to limelight and can help it compete with a Wii.
Whats your story and how is it different , how difficult is it to copy and how well is it executed?
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