Do you want to be original or do you want to copy the best?
It is not easy to answer this.whether you are writing a proposal, making a pitch, designing a logo or website, do you want to be original or try to copy from a winner?
With Internet making it very easy to copy, the temptation to copy a winner is quite big. Just as Google figures out that your content is not original, serious visitors will figure out that it's not your own.
You lose on two counts. A visitor thinks you are a copycat. More importantly you will be seen as a me-too and you will lose the chance to be different.
In the bigger scheme of things, the second one is worse.
Be original. Even if you fail that way, you control your destiny, not someone else.
Chances are you will win.
It is not easy to answer this.whether you are writing a proposal, making a pitch, designing a logo or website, do you want to be original or try to copy from a winner?
With Internet making it very easy to copy, the temptation to copy a winner is quite big. Just as Google figures out that your content is not original, serious visitors will figure out that it's not your own.
You lose on two counts. A visitor thinks you are a copycat. More importantly you will be seen as a me-too and you will lose the chance to be different.
In the bigger scheme of things, the second one is worse.
Be original. Even if you fail that way, you control your destiny, not someone else.
Chances are you will win.
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