Services are people intensive. You better be good with people first if you want to do well in services. The deliverables are intangible, methods of selecting and evaluating a services partner are fuzzy at best.
Its not enough to be an expert. Don't be a jerk. Most people choose their services partner based on their comfort and then justify that with rationality.
Relationships, working in cross cultural, virtual teams, handling conflicts, team wins are more critical than individual brilliance.
Many a time, it is a popularity contest rather than a talent show!!!
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