Is brushing teeth daily , a strategy or best practice or an intervention ? Its basic hygiene.
Cost management in businesses is similar. You don't look at costs just when revenues are flattening/ growth is slowing or when pricing power is reduced in the market place.
Managing to be a lean/mean cost operation is to be in everyone's DNA irrespective of topline issues.
In the same way, it should not be ignored when you have scorching growth rates and bumper profits.
Keeping costs as variable ( to the revenues) as possible, hawkish watching of cost spikes /exceptions, revenue leakages, pricing controls, Year on Year cost base reductions --- all part of the hygiene!
While doing this , keep in mind that cost control does not increase revenues.
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