Articles, news items, web pages, power points nowadays are flooded with keywords considered hottest/coolest/most hip. I call that the Hype Blender. If you have a blender, add the latest buzzwords , run the blender for a few minutes..... you will get a concoction.
The concoction must be important and relevant since it contains the latest buzzwords, right???
Are you sure??
From a customer perspective, they see these concoctions in hundreds /thousands every day/week. If they end up believing/investing in everyone of them, they would be bankrupt in no time.
From a reader/viewer perspective as well, if they start believing every concoction with the latest buzzwords, they will go mad in no time!
The long term successes in my view are those
-that do not necessarily come from a blender
- that are original
- have deep thought behind them that pass critical scrutiny.
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1 comment:
Everthing requires a marketing touch. Without proper packaging it has became a difficult task to put through your view/point say it in any products/services. Rightly said by you as only the original will stand out at the end. People dont have time and effort to identify the right one.
Unfortunately it is always at "THE END..."
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