The next wave of growth will be from making complex things simple. Making simple things easier is done and dusted.
The explosive growth of telecom and internet have enabled the first set of apps to make the simple things easier. Ordering groceries, hailing a cab , booking a hotel room, buying a flight ticket…
Current generation of unicorns have done and dusted all these ideas. It’s time to leverage the new age technologies to simplify the complex. Leveraging technologies such as deep learning, blockchain, Quantum computing to simplify complex problems and make them as easy as making a request to Siri/ Alexa or touching your phone will give rise to next generation of unicorns.
This is easier said than done. It needs a wider different set of skills than before. Deep domain knowledge ,out of box thinking and risk taking, tackling the resistance of the incumbents' well financed self interests…
On the flip side returns are enormous. Unlike b2c platforms, B2B decision making is not strictly by the price and that enables for more profit making platforms from day 1 instead of ‘ buying the market ‘ at huge losses .
The complexities involved ,the value propositions, stakeholders for all quite different. So are the returns!
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