Monday, September 26, 2022

Mass, Speed and Impact

 Momentum is the product of mass and velocity: greater the momentum, greater the impact. For highest impact, highest possible mass and speed are needed. For organizations and markets chasing highest impact from innovation, greatest change ( mass) needs to happen at fastest speed ( velocity). Unfortunately world can handle neither.

  1. Perspective: Understanding the above dynamic is a crucial step to know the baseline.
  2. Passion and Perseverance: Two critical ‘P’s for any innovator whose importance cannot be overstated.
  3. People: Knowing the stakeholders ( including the ‘rent seekers’ ) and figuring out/articulating ‘what is in it for each of them’, from the innovation.
  4. Pareto’s Principle: Identify and focus on the 20% of the market that can create 80% mind share
  5. Proof : Believing in innovation is different from proving it to others. Make sure the numbers and results justify the pain of change and make it the ‘right thing to do’.
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