Steve Krug says in his book 'Dont make me Think' that every web page content can get reduced by 50% without losing its meaning. The thought can easily extend to the books we read, presentations we attend,speeches we listen to.
In the age of 140 character communication ( pioneered by Twitter), stripping the communication to its bones saves a lot for everybody ( removes irrelevent audience,saves time/money for audience and the communicator,makes the transaction cheaper and is the need of the hour ( when everything mentioned here is in short supply today!).
Do you need 400 pages to say 'Focus on core competency'?
Do you need 50/60 slides to present one great idea?
Do you need 60 minutes of my time when 5 will do?
Do you need to print a book, when a blog will do?
If you are still not convinced, understand the japanese motto "Anything complex is costly. Anything simpler is cheaper". I rest the case.
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