Hope you have read the poem by nobel laureate Rabindranath Tagore with this title.
If you haven't, you can find it here .
This post is not about the great poem/author.
It is about where such a mind is required - in 'Marketing'.
A fearless mind is required to
- To question conventional wisdom /products/services/offerings/pricing/channels....
- To question the customers' conventional thinking if your alternative thinking can help them
- To question every marketing technique known, to see if it will work in the ever changing business world
- To question oneself to get better all the time
"....Where the mind is led forward by thee
Into ever-widening thought and action..."
Timeless words indeed!
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