Friday, September 24, 2010

What you need to know!

As a marketing professional, you have two choices:

Be the Voice of the company - for this you need to know your product/service inside out. you are the 'Product Expert'.

Be the Voice of the customer - in the company. For this you need to know your customer inside out. You are the 'Market Expert'.

If you are neither, your chances of success in marketing are low.
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