In the tweeting/texting/googling era, colloquial words are getting added to the dictionary all the time. That is not to say that business english has become casual/frivolous.
As people get used to more cryptic communication, do not let this extend to your marketing /customer communication. Business still makes its first impressions on the quality of language used and texting abbreviations are not tolerated.
Think twice before you talk to your customer in a texting language.
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