Online no longer means PC connected to the Internet.
By sheer numbers, penetration of cell phones is lot higher than computer in many emerging economies. As these countries see phenomenal growth rates in cell phone user base, drastic falls in mobile communication costs (call and Internet) and more importantly cell phones becoming more critical to day-to-day work than even a computer in some cases, cell phones as a channel are becoming more powerful than computers to communicate with customers and prospects.
Taking a simple example, a plumber can manage without a computer but a cell phone keeps him in touch with his customers and gets him prospects.
The 'featuritis' or continous addition of features and reduction of prices mean the Cell phone becomes more central to our prospects' lives than a computer or a newspaper or TV. Smarter phones are making themselves mobile PCs that we can carry,use and interact with - anywhere, any time.
Are you considering mobile phone as a marketing Chanel in your marketing programs?
Are you leveraging this increasingly powerful medium for your business?
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