Headlines are everywhere. Magazines , news papers, hoardings , advertisements...
What makes them tick? They compete with billions of messages vying for your attention. They get at the most a second or two,to make an impact ,so you get interested.
They convey in few words what might take an hour to communicate. They use simple words, mostly include the word 'you', are direct and convey the key idea.
Rules that you can use in business communication. Else,you WILL get lost!
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