Sunday, September 8, 2019

Failing in the 'Right' things

When you try something first time, failure is a given. What matters is if you are failing in the Right things.
Now what is the right thing?
One that is impactful and strategic. You do not want to fail on things that are neither impactful nor strategic. While every failure has a learning, failing on the wrong things means the failure is not worth it.
When someone asked Einstein why he failed 1000 times in making the light bulb, he said “ i did not fail 1000 times. There are 1000 steps to making a light bulb!”
One of world’s most successful hotel booking company Booking.com does about 10000+ experiments annually to see what works and what will improve the key business outcomes. while some of those actually improve the outcomes, there are 1000s that fail. But without those, you will never know what works!!!
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