While traditional business processes get automated once and are tweaked periodically for enhancement, Data is more like a constant attention seeking kid.
Even in an agile world, the business processes change at a slow pace. But a data driven business changes almost daily. Why?
- Everyday there are new insights to be found,
- new data sources become available,
- new signals to be targeted,
- new experiments to be tried
- and the feedback comes in a 24 hour cycle or less.
This makes data driven businesses to be constantly tended to, try mutliple things in an iterative fashion to get to better results all the time. ‘ Use as needed’ Cloud resources make this easy and almost imperative since the competition must be doing this all the time.
When booking.com does 20000 experiments in a year to tweak everything to see what will move the needle in desired direction, it is thanks to the cloud based data driven business that makes it possible. There is no set business process /specification to be automated.
It is a continuous discovery of better business outcomes, powered by data driven insights!!!
1 comment:
nice information i really like it
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