How many times have you heard 'our marketing budgets are getting cut coz they are easiest to cut'!
B2B sellers who sell into marketing functions ( advertising agencies for example) talk about how their clients are unable to find money for their services and hence the shorter revenue inflow.
Here's my question to them:
Have you gone to your clients offering a 'Revenue Driver' or a 'Revenue Multiplier' - not just another item to spend to 'Build their brand........"!
Let me explain. If you are able to offer something that drives their revenue up directly or multiplies their revenue ,as DIRECTLY as possible, will your B2B client be able to snub it off ,citing budget cuts?
If your offering is truly a Revenue Driver or Multiplier , businesses will find money to fund your offers. Budget cut will not be your showstopper.
On the other hand, all you are offering is helping build a brand , your clients do not have the visibility,patience,spend for the future . Especially in today's times.
How directly relevant can you make your offering to your client's revenue?
B2B sellers who sell into marketing functions ( advertising agencies for example) talk about how their clients are unable to find money for their services and hence the shorter revenue inflow.
Here's my question to them:
Have you gone to your clients offering a 'Revenue Driver' or a 'Revenue Multiplier' - not just another item to spend to 'Build their brand........"!
Let me explain. If you are able to offer something that drives their revenue up directly or multiplies their revenue ,as DIRECTLY as possible, will your B2B client be able to snub it off ,citing budget cuts?
If your offering is truly a Revenue Driver or Multiplier , businesses will find money to fund your offers. Budget cut will not be your showstopper.
On the other hand, all you are offering is helping build a brand , your clients do not have the visibility,patience,spend for the future . Especially in today's times.
How directly relevant can you make your offering to your client's revenue?
3 comments:
Have you?
whats your complete question?
nice information i like it very much
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